I began my career in 2018 at Ninety One, starting as a video editor and videographer. I filmed vlogs and behind-the-scenes content, edited concert footage, worked on music videos, and added VFX. During that time, I was invited to try graphic design and created an album cover for the band. After its release, I began receiving more design tasks and gradually expanded into visual design.

At Ninety One, I worked as a multidisciplinary designer, creating concert visuals, banners, posters, and motion graphics. I also produced my first motion design piece for the band, which is featured in my portfolio.

As I grew more confident in graphic design, I joined Qazaq Republic, where I focused fully on visual communication. I worked across ATL, BTL, and OOH campaigns and created motion graphics for social media and billboard advertising. One of my favorite projects there was a print design titled “Kop soz — boq soz,” which became a bestseller and remained in demand across multiple seasons.

My next step was MyCar, where my focus shifted toward communication design within the marketing team. I contributed to ATL, BTL, and OOH campaigns, developing advertising concepts and creative assets. I worked on campaigns featuring automotive brands such as Hyundai, Subaru, Chery, Haval, and Changan.

I was later invited to Tashkent to join Uzum Bank, where I entered the fintech environment while continuing to work as a graphic designer. There, I transitioned fully to Figma as my primary tool and collaborated with a strong design team, learning to think more systematically and maintain visual consistency across digital products. I also supported motion design needs, creating animations that made product interactions clearer.